Updated: Nov 6, 2019
I experimented with Instagram by doing a paid post. I didn't gain any followers and the reach wasn't very successful, however, I got a bunch of likes so it proves that it works and possibly is worth doing every now and then to gain exposure. I think I just need to choose what content to promote a little bit better.

Reach: 361
Exposure: 943

Exposure: 307, 62% came from the campaign
93 % wasn't current followers
3 persons reached my profile from the campaign

Men: 30%
Women: 70%
Spent: 2,35 pounds of my 5 pound budget