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Social Media experiment - Paid instagram post

Updated: Nov 6, 2019

I experimented with Instagram by doing a paid post. I didn't gain any followers and the reach wasn't very successful, however, I got a bunch of likes so it proves that it works and possibly is worth doing every now and then to gain exposure. I think I just need to choose what content to promote a little bit better.


Reach: 361

Exposure: 943

Exposure: 307, 62% came from the campaign

93 % wasn't current followers

3 persons reached my profile from the campaign

Men: 30%

Women: 70%


Spent: 2,35 pounds of my 5 pound budget

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